Search results for "mobile money"

showing 7 items of 7 documents

Examining Consumer Mobile Money Usage Behaviour in Ghana

2018

mobiilimaksaminencustomer empowermentmobiilipalvelutrahamobile moneyagent credibilityGhana
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Assessment of Mobile Money Enablers in Nigeria

2018

This chapter describes how mobile money is an emerging and innovative financial service delivery mechanism. With huge success, recorded mostly in the developing economies, it is scholarly unclear the antecedents of its adoption. Using a survey of 151 respondents comprising both the banked and underbanked in the South-Western part of Nigeria, the authors used the PLS-SEM to test the research hypothesis. The results reveal the enablers of mobile money, which are social influence, performance expectancy, security and effort expectancy, and inhibitors such as system anxiety and cost. Privacy, trust, image and convenience were not found significant in this study. Social influence, performance ex…

Financemobiilimaksaminenbusiness.industrymaksutmobiilipalvelutrahaMobile paymentNigeriamobiilisovelluksetmobile moneybusinessfinancial services
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Mobile money as a driver of digital financial inclusion

2023

Meeting the mobile money needs of the less privileged in developing and emerging markets opens up enormous possibilities for banks and newly emerged financial-technology firms. Many consider mobile money services a separate domain within the banking and payment sector, different from its siblings: automated teller machines, net banking, point-of-sale banking, etc. This study was conducted to investigate how mobile money services act as a reliable driver of digital financial inclusion and to determine the role of mobile money agents in the transformation from the traditional services to mobile money services. This paper presents a conceptual model based on the stimulus-organism-response para…

mobiilimaksaminenpankitmobile money agentstimulus-organism-response theorymobile money technologykäyttöempowermentManagement of Technology and InnovationAfricasähköiset palvelutcontinuous usagevoimaantuminenBusiness and International ManagementApplied Psychology
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Drivers and outcomes of consumer engagement : Insights from mobile money usage in Ghana

2019

Purpose The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its implications for the society, financial service innovation, delivery and operations. Design/methodology/approach A pre-tested survey instrument was used with a sample of 595 mobile money services users in Ghana. SmartPLS application was used to analyze the data and report findings. Findings The study shows that perceived risk, consumer empowerment, subjective norm, performance expectancy and effort expectancy influence the affect component of consumer engagement and explain around half of its variance. The ef…

Customer engagementmobiilimaksaminenmaksutconsumer behaviorGhanaFinTechmobiilipalvelut0502 economics and businessMobile paymentmobiilisovelluksetcontinuous usageMarketingConsumer behaviourFinancial servicesconsumer engagementMarketingService (business)Expectancy theorybusiness.industry05 social sciencesService providerkuluttajakäyttäytyminenraha050211 marketingmobile moneybusiness050203 business & management
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Advances in mobile financial services: a review of the literature and future research directions

2022

PurposeUsing the theory, construct, method, moderator (TCMM) format, this framework-based review critically analyses the mobile financial services (MFSs) field through a detailed synthesis and analysis of a sample of mainstream empirical research published in various scientific journals within the period 2009–2020.Design/methodology/approachThe authors followed a three-step structured approach suggested by Webster and Watson (2002) to search for the literature to synthesise the global perspectives on MFSs and their associated applications and systems. The literature research resulted in the identification of 115 most relevant articles.FindingsThe authors identified three major categories or…

mobiilimaksaminenMarketingmobile financial servicesverkkomaksaminentheory-construct-method-moderator frameworkmobiilipalvelutverkkopankitmobile bankingmobile moneymobile paymentspankkipalvelut
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Customers' perceived risk and trust in using mobile money services-an empirical study of Ghana

2019

Copyright © 2019, IGI Global. Although mobile money (MM) has been explored in the existing literature, the roles of trust and risk in MM use have received little attention from researchers. Furthermore, many of the existing studies have treated these constructs as unidimensional. The extant literature also shows that perceived risk has received little attention from researchers who have conducted studies on MM. Thus, the objective of this study is to examine the roles of trust and perceived risk in customers' intent to adopt MM services in Ghana. Both trust and perceived risk were broken down into various dimensions. The study involved 671 respondents who were selected via an intercept appr…

asiakkaatmobile networksmobiilipalvelutluottamusverkkopankitmobile moneymobile paymentsGhanaperceived riskriskitpankkipalvelut
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Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana

2019

Although mobile money (MM) has been explored in the existing literature, the roles of trust and risk in MM use have received little attention from researchers. Furthermore, many of the existing studies have treated these constructs as unidimensional. The extant literature also shows that perceived risk has received little attention from researchers who have conducted studies on MM. Thus, the objective of this study is to examine the roles of trust and perceived risk in customers' intent to adopt MM services in Ghana. Both trust and perceived risk were broken down into various dimensions. The study involved 671 respondents who were selected via an intercept approach and an online survey. Str…

mobile networkstrustGhanaperceived riskComputer Science ApplicationsManagement Information SystemsRisk perceptionasiakkaatEmpirical researchmobiilipalvelutluottamusverkkopankitMobile paymentmobile moneyBusinessmobile paymentsMarketingta512riskitpankkipalvelutInternational Journal of E-Business Research
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